To get started with our conversation on Product Management, it is very important that we understand what the “Product” we are trying to manage is.
Very quickly let’s answer the question;
What is a Product?
You probably already know the answer.
Look around you, everything you can see is somebody’s product.
…your shirt, your laptop, your car, the cup of coffee you are sipping, the device you are using to read this. They are all Products.
At the basics, A product is anything that can be offered to a market to satisfy the desire or need of a customer.
Now let us look at what a Product is from our own context; The Digital Space.
Product School defines a Product as
A purchasable, downloadable, or freely attainable entity – be it something physical, downloadable, or accessible online – that delivers value.
According to Aha, a product is any item or service you sell to serve a customer’s need or want
A Product in the digital space will usually refer to Apps, Software, Multimedia Artifacts; Audio, Video, PDFs, NFTs and everything around it. Product Management concepts are applicable in every field of human endeavor where a “product” is being created and offered to users but for the purpose of this conversation, we will be narrowing
In the next article, we will explain what Product Management is.
Stay Tuned.
Oluwaseun Ogunmola
Digital Product Manager
Project Manager
